Measuring the Effectiveness of a Loyalty Program: A Case Study in Automobile Industry
- Title
- Measuring the Effectiveness of a Loyalty Program: A Case Study in Automobile Industry
- Authors
- 김광재; 김현진; 권력환
- Date Issued
- 2011-08-25
- Publisher
- 한국품질경영학회
- URI
- https://oasis.postech.ac.kr/handle/2014.oak/59453
- Article Type
- Conference
- Citation
- the 10th Korea-China Quality Symposium, 2011-08-25
- Files in This Item:
- There are no files associated with this item.
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