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A MODEL FOR EVALUATING THE EFFECTIVENESS OF CRM USING THE BALANCED SCORECARD SCOPUS
- Title
- A MODEL FOR EVALUATING THE EFFECTIVENESS OF CRM USING THE BALANCED SCORECARD
- Date Issued
- 2003-04
- Publisher
- .
- ISSN
- 1094-9968
- Article Type
- Article
- Citation
- JOURNAL OF INTERACTIVE MARKETING, vol. 17, no. 2, page. 5 - 19, 2003-04
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Related Researcher
- 서의호SUH, EUI HO
- Dept of Industrial & Management Enginrg