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A prediction model for the purchase probability of anonymous customers to support real time web marketing: a case study
- Title
- A prediction model for the purchase probability of anonymous customers to support real time web marketing: a case study
- POSTECH Authors
- Suh, E
- Date Issued
- Jan-2004
- Publisher
- PERGAMON-ELSEVIER SCIENCE LTD
- Keywords
- anonymous customers; customer relationship management; purchase probability; web marketing; SYSTEMS
- ISSN
- 0957-4174
- Article Type
- Article
- Citation
- EXPERT SYSTEMS WITH APPLICATIONS, vol. 27, no. 2, page. 245 - 255, 2004-01
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Related Researcher
- 서의호SUH, EUI HO
- Dept of Industrial & Management Enginrg