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Browsing "1. Journal Papers" by SubjectMarketing-mix modification
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Showing results 1 to 1 of 1
Article
Application of multidimensional scaling for marketing-mix modification: A case study on mobile phone category
SCIE
SCOPUS
EXPERT SYSTEMS WITH APPLICATIONS, vol. 36, no. 3, page. 4884 - 4890, 2009-04
Cha, JE
;
Kim, S
;
Lee, Y
1
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