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Measuring CRM sucess in shopping mall using Balanced scorecard methodology

Title
Measuring CRM sucess in shopping mall using Balanced scorecard methodology
Authors
서의호
POSTECH Authors
서의호
Publisher
한국경영정보학회
URI
http://oasis.postech.ac.kr/handle/2014.oak/87492
Article Type
Conference
Citation
2002년 한국경영정보학회 추계학술대회
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 SUH, EUI HO
Dept of Industrial & Management Enginrg
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