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Building a model to identify factors affecting consumers’ purchase intention online: a comparison study of Chinese, American, and Korean Customers

Title
Building a model to identify factors affecting consumers’ purchase intention online: a comparison study of Chinese, American, and Korean Customers
Authors
서의호SunDi이수철
POSTECH Authors
서의호
Date Issued
2-Nov-2012
Publisher
대한산업공학회
URI
http://oasis.postech.ac.kr/handle/2014.oak/63886
Article Type
Conference
Citation
2012 대한산업공학회 추계학술대회, 2012-11-02
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