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Advertiser-Centric Approach to Understand User Click Behavior in Sponsored Search

Title
Advertiser-Centric Approach to Understand User Click Behavior in Sponsored Search
Authors
유환조
POSTECH Authors
유환조
Date Issued
26-Oct-2011
Publisher
ACM
URI
http://oasis.postech.ac.kr/handle/2014.oak/60435
Article Type
Conference
Citation
ACM Conf. Information and Knowledge Management (ACM CIKM), 2011-10-26
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유환조YU, HWANJO
Dept of Computer Science & Enginrg
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