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Measuring the Effectiveness of a Loyalty Program: A Case Study in Automobile Industry

Title
Measuring the Effectiveness of a Loyalty Program: A Case Study in Automobile Industry
Authors
김광재김현진권력환
POSTECH Authors
김광재
Date Issued
25-Aug-2011
Publisher
한국품질경영학회
URI
http://oasis.postech.ac.kr/handle/2014.oak/59453
Article Type
Conference
Citation
the 10th Korea-China Quality Symposium, 2011-08-25
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김광재KIM, KWANG JAE
Dept of Industrial & Management Enginrg
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