Evaluating the Impact of a Loyalty Program: A Case Study in Automobile Industry
- Evaluating the Impact of a Loyalty Program: A Case Study in Automobile Industry
- 김광재; 김현진; 권력환
- POSTECH Authors
- Date Issued
- Japan Advanced Institute of Science and Technology
- Article Type
- IEEE International Conference on Service Systems and Service Management, 2010-06-28
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