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Evaluating the Impact of a Loyalty Program: A Case Study in Automobile Industry

Title
Evaluating the Impact of a Loyalty Program: A Case Study in Automobile Industry
Authors
김광재김현진권력환
POSTECH Authors
김광재
Date Issued
28-Jun-2010
Publisher
Japan Advanced Institute of Science and Technology
URI
http://oasis.postech.ac.kr/handle/2014.oak/58099
Article Type
Conference
Citation
IEEE International Conference on Service Systems and Service Management, 2010-06-28
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김광재KIM, KWANG JAE
Dept of Industrial & Management Enginrg
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