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Measuring and Analyzing Effectiveness of A Loyalty Program: A Structural Equation Modeling Approach

Title
Measuring and Analyzing Effectiveness of A Loyalty Program: A Structural Equation Modeling Approach
Authors
김광재김현진권력환
POSTECH Authors
김광재
Date Issued
7-Jul-2010
Publisher
INFORMS
URI
http://oasis.postech.ac.kr/handle/2014.oak/58088
Article Type
Conference
Citation
INFORMS Service Science Conference, 2010-07-07
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김광재KIM, KWANG JAE
Dept of Industrial & Management Enginrg
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