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Application of multidimensional scaling for marketing-mix modification: A case study on mobile phone category

Title
Application of multidimensional scaling for marketing-mix modification: A case study on mobile phone category
Authors
Cha, JEKim, SLee, Y
POSTECH Authors
Kim, S
Date Issued
Apr-2009
Publisher
PERGAMON-ELSEVIER SCIENCE LTD
Keywords
Marketing-mix modification; Multidimensional scaling; MDPREF algorithm
URI
http://oasis.postech.ac.kr/handle/2014.oak/29119
DOI
10.1016/J.ESWA.2008.
ISSN
0957-4174
Article Type
Article
Citation
EXPERT SYSTEMS WITH APPLICATIONS, vol. 36, no. 3, page. 4884 - 4890, 2009-04
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 KIM, SOO YOUNG
Div of Humanities and Social Sciences
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