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A prediction model for the purchase probability of anonymous customers to support real time web marketing: a case study

Title
A prediction model for the purchase probability of anonymous customers to support real time web marketing: a case study
Authors
Suh, ELim, SHwang, HKim, S
POSTECH Authors
Suh, E
Date Issued
Jan-2004
Publisher
PERGAMON-ELSEVIER SCIENCE LTD
Keywords
anonymous customers; customer relationship management; purchase probability; web marketing; SYSTEMS
URI
http://oasis.postech.ac.kr/handle/2014.oak/17843
DOI
10.1016/J.ESWA.2004.
ISSN
0957-4174
Article Type
Article
Citation
EXPERT SYSTEMS WITH APPLICATIONS, vol. 27, no. 2, page. 245 - 255, 2004-01
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 SUH, EUI HO
Dept of Industrial & Management Enginrg
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