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Cited 20 time in webofscience Cited 27 time in scopus
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Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model

Title
Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model
Authors
Lee, HLee, YCho, HIm, KKim, YS
POSTECH Authors
Cho, H
Date Issued
Dec-2011
Publisher
ELSEVIER SCIENCE BV
Keywords
Partial least squares; Customer relationship management; Business intelligence; Churn management; SELECTION; SATISFACTION; PREDICTION; SERVICES; LOYALTY; SYSTEM
URI
http://oasis.postech.ac.kr/handle/2014.oak/16489
DOI
10.1016/J.DSS.2011.07.005
ISSN
0167-9236
Article Type
Article
Citation
DECISION SUPPORT SYSTEMS, vol. 52, no. 1, page. 207 - 216, 2011-12
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 CHO, HYUNBO
Dept of Industrial & Management Enginrg
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