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Cited 10 time in webofscience Cited 10 time in scopus
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Advertiser-centric approach to understand user click behavior in sponsored search

Title
Advertiser-centric approach to understand user click behavior in sponsored search
Authors
Kim, SQin, TLiu, TYYu, H
POSTECH Authors
Yu, H
Date Issued
Aug-2014
Publisher
Elsevier B.V
Keywords
Sponsored search; User study; User model
URI
http://oasis.postech.ac.kr/handle/2014.oak/13704
DOI
10.1016/J.INS.2014.02.058
ISSN
0020-0255
Article Type
Article
Citation
Information Sciences, vol. 276, page. 242 - 254, 2014-08
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 YU, HWANJO
Dept of Computer Science & Enginrg
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